There’s been a lot going on in the world of Disney’s Top Deal Maker, Kevin Mayer. From sleepless nights to hammering an agreement with Rupert Murdoch and Company to missing the Star Wars premiere. Some would say you didn’t miss much, Kev.
It all paid off for Mayer and his team back in December 14, 2017. When confirmation that Disney would purchase Fox’s film and TV Studios, stakes in Hulu, FX, Star India National Geographic channels, Sky and regional sports networks (both of which they’ve agreed to sell). No small feat as the total acquisition will clock in at $52.4 billion.
In an interview with the Hollywood Reporter, Mayer opened up on the future of its stake in Hulu (home to live adapted Marvel property The Runaways) , the prospect of bringing Daredevil to Disney+ and the impact on the entertainment industry:
HR: What will the impact of the Disney-Fox deal be on the entertainment industry?
KM: We are going to offer really compelling services to consumers. We are going to let them choose what they want to buy and what they don’t want to buy. That’s starting to have a ripple effect on the industry. We’re not trying to beat anyone or triumph over anyone. We’re just trying to serve our consumers better.
Consumers on average pay for between three and four streaming services. How will you make sure Disney+ is one of them?
We have to take our content and make it as exclusive as we can to our service. We have to make the app and the technology pretty seamless. You can find our content under our key brands, which is a real differentiator for us.
What’s the right mix of original and licensed programming on Disney+?
Many of our core brands are going to be in that service. Some of this content will have an initial window, like a theatrically released film, some will be on television first, some will be original for the service. It will skew naturally from an hours perspective, because of how much we’ve invested over the years, toward product that’s non-original, but we’re making a lot of original content.
Would you consider reviving the Marvel shows that Netflix canceled?
They are very high-quality shows. We haven’t yet discussed that, but I would say that’s a possibility.
WarnerMedia and Comcast said it will explore selling its stake in Hulu. Is it your goal to own 100 percent of that business?
We’re open-minded to outcomes here. Maybe that would happen someday. We’re not in any active discussions right now.
How does Hulu fit into your international plans?
We would like to have an international trilogy of services where it makes sense. We want a sports service like we have here; we want a general entertainment service, which would be Hulu, in different places around the world where we don’t have that; and we want to have Disney around the world. An international rollout of Hulu would be something that we’d be very interested in, and we’re talking to Hulu about that now.